With 60% of B2B customers reporting that their mobile device played a significant role in their most recent purchase, can you afford to invest in B2B sales solutions that aren’t mobile ready? Luckily, this is a reality we saw coming a long time ago, back when we’d hear complaints like, “Well, our contractors said they meant to submit that sales claim, but then they forgot.”
This left businesses in no-win situations: Do you risk incentive fraud by rewarding channel partners for a sale there’s no evidence of? Or do you risk relationships by failing to reward channel partners for upholding their end of the bargain?
With contractors, dealers, and other channel partners spending so much time in the field, we knew we needed to create an incentive app to help them stay connected, engaged, and to facilitate more convenient data exchanges.
We started building mobile optimization into all of our reward programs, and in 2014 we launched the Mobile App:
A Mobile Incentive App Means More ROI
Using an incentive app lets your channel partners interface with your incentive program from the field. Convenience leads to better communication, improving productivity and increasing the effectiveness of your incentive program.
- Keep your brand top-of-mind
You can customize your incentive app with your brand colors and imagery, reinforcing mind share and brand loyalty.
- Instant sales data transfers for better accuracy and verification
By connecting the Mobile App with the Performance Tracking module, external sales reps can use their phone cameras to capture sales data, upload claims, and scan QR codes for instant, clean data exchanges.
- Easier registration = Greater reach
The ability to register and automatically login to your program from mobile devices means your program will attract way more enrollment and participation.
- Push notifications
Remind participants of exciting sales promotions and reward earning opportunities.
- Instant reward points
With the Quick Points module, all participants have to do is scan a Quick Points certificate’s QR code to automatically add online reward points to their accounts. Easy-peasy!
- Rewards are just a swipe away
Whenever participants think of the perfect reward, your mobile app is right there when they need it. They can scan product UPCs to add products to their wishlists, or redeem points for rewards in-store!
The key to a successful incentive program is participation and engagement. With busy, on-the-go sales reps, it’s important to keep your incentive program convenient, accessible, and right in front of them. Otherwise, your program won’t live up to its full potential!