The Road to Gaining Customer Loyalty Is Paved with One Sale at a Time

by: Nichole Gunn December 20, 2013

Gaining customer loyalty isn't something that happens overnight. Customer loyalty is built with every single customer interaction. Every sale, customer support exchange and conversation between a customer and your employee counts. If you have indirect resellers and/or distributors, they represent your brand. Interaction with them determines customer loyalty, too. Follow the guidelines in the infographic below to gain more control over your customer loyalty and retention rate.

gaining customer loyalty


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.