Airline reminds travelers of incentive programs

by: Nichole Gunn February 6, 2012

Delta Airlines was one of the first airlines to implement customer incentive programs, and it is reminding current and prospective customers that it is the only airline in the United States that doesn't expire mileage.

The Delta SkyMiles and Delta Amex customer loyalty programs reward the airline's customers for flying with the ability to redeem earned miles at any time. In addition, the privileges for the frequent flier include the ability to reap various services and benefits both on in the air and on the ground.

“When you the Delta SkyMiles with American Express credit card, stay at partner hotels or reserve a rental car with participating partners, you also rack up even more miles,” the company president said in a statement. “All you have to do is show your Delta SkyMiles number when you fly or take advantage of partner offers. It also applies when you purchase miles for yourself or as a gift for a family member, friend or business associate. You can even transfer your miles to friends and family.”

The customer loyalty program from Delta Airlines offers a tiered approach with services and benefits increasing as the customer attains greater status. The Diamond Medallion status is among the top of the benefits totem pole, with benefits ranging from bonus mileage to day passes to the Delta Sky Club.

“Many other loyalty reward programs expire after a year, but not so with our Delta SkyMiles," said the company's spokesperson. "You earned your miles, so Delta lets you keep them. The program automatically rolls over the miles that exceed your qualification level for Medallion status into the following year. Whether that’s 500 miles or 100,000, your miles are yours to keep."

Carol Roth, a business strategist and New York Times best-selling author of "The Entrepreneur Equation," recently wrote a column for the USA Today in which she examined three ways customer loyalty can go wrong. Not respecting existing customers, rewarding spenders but not senders and creating a loyalty program vs. brand loyalty are all ways that a company can ruin their customer loyalty initiatives.


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.